HIT HOOKS

WE DON’T PITCH SONGS, WE PITCH COMMERCIALS

SONG + TALENT + BRAND = HIT HOOKS

One-Stop Music & Video Licensing.

HitHooks is a creative advertising studio powered by one-stop music and video licensing. Instead of waiting for agencies or music supervisors to search for music, we create finished commercials around songs we already represent and content already owned by the brands we target. Every campaign is built with music that is already cleared on both the publishing and master side, as well as legally cleared video, dramatically simplifying the path from concept to execution. Rather than pitching an idea…We show you the commercial. If your team loves it, the creative and the music are ready to move forward together.

For talent how would it be to have a team making commercials to brands on your behalf to promote revenue streams where they weren’t before. We do react to opportunity we create opportunities for you.

THE HITHOOKS METHOD™

Most advertising begins with a creative brief.

Most sync licensing begins with a music search.

We begin with inspiration.
We discover exceptional music.
We imagine the brands that naturally fit.
We produce a finished commercial.
We present the work.
If it connects, licensing is already streamlined.

It is a creative-first approach that transforms music licensing from a reactive process into a proactive one.

WHAT WE DO

HitHooks Concepts™

Broadcast-quality speculative commercials created specifically for brands we believe are the perfect match for our music. Created by Producers and editors already producing material at this level.

One-Stop Music & And Video Licensing

Publishing and master rights represented together for simplified licensing. All video cleared as it is owned by the brands or the talent that we are creating the content for.

Creative Advertising

Creative direction. Copywriting. Editing. Music supervision. Original music. Sound design. Finishing. Broadcast / delivery.

Sync Placement

Film / Television / Streaming / Advertising / Trailers / Gaming / Brand Commercials / Other

WE ARE:

Matt Heimbold

Creative Director • Producer • Editor

Matthew Heimbold is an award-nominated creative director, producer, editor, and music supervisor with more than twenty years of experience creating campaigns for major studios, streaming platforms, advertising agencies, and global entertainment brands. His career spans theatrical trailers, television advertising, streaming campaigns, branded entertainment, editorial, copywriting, music supervision, original music, sound design, and creative strategy. Matthew has completed dozens of successful sync placements while producing campaigns viewed by hundreds of millions of people worldwide. As Creative Director of HitHooks, he developed The HitHooks Method™, a creative approach that begins with music, identifies the ideal brand, and builds a finished advertising campaign before a traditional creative brief ever exists. mattheimbold.com

Kiki Edenfield

Director of OperationS & A&R

Kiki Edenfield brings more than forty years of experience in music, television, artist management, entertainment law, booking, production, and business operations. Her career includes Warner Bros. Television, Dick Clark Productions, entertainment law firms, artist management, live production, and the founding of Wow Entertainment. She has booked more than 300 musical artists, collaborated with producers and music supervisors across multiple genres, hosted Arts & Roots Radio on KCSN 88.5 FM, and produced a six-camera live music webcast series showcasing emerging artists. At HitHooks, Kiki leads operations, artist relations, strategic partnerships, and business development.

Karma Dod

A&R Manager

Karma Dod is an A&R executive whose instincts for identifying authentic artists and commercially compelling songs have helped shape the HitHooks catalog, starting with her first licensing agreements with 2 Live Bre. Working closely with artists throughout development, she specializes in identifying music with strong emotional impact and visual storytelling potential for advertising, film, television, trailers, and branded entertainment. She is also an accomplished trailer producer for Hit Hooks so she knows what music will frame the narrative to make the strongest emotional connection with the audience.

Greg EdenField

PRODUCER / MIXER / ENGINEER

Greg Edenfield is a veteran producer, recording engineer, mixer, and post-production specialist with decades of professional recording experience. His work spans commercial records, artist development, engineering, editing, mixing, and broadcast audio production. His credits include projects associated with artists such as Korn and Byron Cage, along with numerous independent and commercial productions. At HitHooks, Greg oversees recording, production, mixing, mastering, and final audio delivery, ensuring every project meets the highest professional standards.