HitHooks functions as a proactive Brand Opportunity Division for artists, celebrities, publishers, and brands—developing partnership opportunities before the market asks for them.

HitHooks is a creative advertising studio powered by one-stop music and video licensing. Instead of waiting for agencies or music supervisors to search for music, we create finished commercials around songs we already represent and content already owned by the brands we target or the celebrities represented. Every campaign is built with music that is already cleared on both the publishing and master side, as well as legally cleared video (owned by brand or celebrity), dramatically simplifying the path from concept to execution. Rather than pitching an idea…We show you the commercial.  If your team loves it, the creative and the music are ready to move forward together.

For talent, how would it be to have a team making commercials fand marketing to brands. A proactive rather than reactive approach to finding new revenue opportunities. We Create Opportunity

Most advertising begins with a creative brief.

Most sync licensing begins with a music search.

• We begin with inspiration.

• We discover exceptional music.

• We imagine the brands that naturally fit.

• We produce a finished commercial.

• We present the work.

• If it connects, licensing is already streamlined.

It is a creative-first approach that transforms music licensing from a reactive process into a proactive one.

WHAT WE DO

HitHooks Concepts™

Broadcast-quality speculative commercials created specifically for brands we believe are the perfect match for our music.

One-Stop Music & And Video Licensing

Publishing and master rights represented together for simplified licensing. All video cleared, as it is owned by the brands, or the talent represented.

Creative Advertising

Creative direction. Copywriting. Editing. Music supervision. Original music. Sound design. Finishing. Broadcast / delivery.

Sync Placement

Film / Television / Streaming / Advertising / Trailers / Gaming / Brand Commercials / Other

We Partner with Hit Hooks?

We Don't Wait for Opportunities.

We Create Them.

Every celebrity has a team focused on growing their brand.

Managers.

Agents.

Publicists.

Brand partnership executives.

Business managers.

Their job is to identify new opportunities.

Our job is to create them.

HitHooks is a proactive brand opportunity company.

Instead of waiting for a brand, agency, or music supervisor to come looking for the right artist, we identifypartnerships we believe should exist—and we build them before anyone asks.

We combine three powerful ingredients:

• A celebrity.

• A song we control through one-stop licensing.

• A broadcast-quality advertising concept.

Then we present a finished idea to brands.

Not a proposal.

Not a pitch deck.

A commercial.

There is no upfront cost to the celebrity or their team.

HitHooks invests the creative development, concept, editorial, music licensing, production, and organizationrequired to build the opportunity.

If a brand chooses to move forward, our interests are aligned.

We participate in the success of the campaign through a mutually agreed share of the project.

If nothing happens, the celebrity owes nothing.

There is no downside.

Only new opportunities.

HitHooks doesn't compete with your team.

We become another member of it.

A creative partner whose sole purpose is to create opportunities your team can pursue.

Your manager keeps managing.

Your agent keeps selling.

Your publicist keeps promoting.

Your brand team keeps negotiating.

We simply give everyone something extraordinary to take to market.

Because the best opportunities are often the ones nobody has imagined yet.

HitHooks

Creating Brand Opportunities Before They Exist.

WE ARE:

Matt Heimbold

Creative Director • Producer • Editor

Matthew Heimbold is an award-nominated creative director, producer, editor, and music supervisor with more than twenty years of experience creating campaigns for major studios, streaming platforms, advertising agencies, and global entertainment brands. His career spans theatrical trailers, television advertising, streaming campaigns, branded entertainment, editorial, copywriting, music supervision, original music, sound design, and creative strategy. Matthew has completed dozens of successful sync placements while producing campaigns viewed by hundreds of millions of people worldwide. As Creative Director of HitHooks, he developed The HitHooks Method™, a creative approach that begins with music, identifies the ideal brand, and builds a finished advertising campaign before a traditional creative brief ever exists. mattheimbold.com

Kiki Edenfield

Director of OperationS & A&R

Kiki Edenfield brings more than forty years of experience in music, television, artist management, entertainment law, booking, production, and business operations. Her career includes Warner Bros. Television, Dick Clark Productions, entertainment law firms, artist management, live production, and the founding of Wow Entertainment. She has booked more than 300 musical artists, collaborated with producers and music supervisors across multiple genres, hosted Arts & Roots Radio on KCSN 88.5 FM, and produced a six-camera live music webcast series showcasing emerging artists. At HitHooks, Kiki leads operations, artist relations, strategic partnerships, and business development.

Karma Dod

A&R Manager

Karma Dod is an A&R executive whose instincts for identifying authentic artists and commercially compelling songs have helped shape the HitHooks catalog, starting with her first licensing agreements with 2 Live Bre. Working closely with artists throughout development, she specializes in identifying music with strong emotional impact and visual storytelling potential for advertising, film, television, trailers, and branded entertainment. She is also an accomplished trailer producer for Hit Hooks so she knows what music will frame the narrative to make the strongest emotional connection with the audience.

Greg EdenField

PRODUCER / MIXER / ENGINEER

Greg Edenfield is a veteran producer, recording engineer, mixer, and post-production specialist with decades of professional recording experience. His work spans commercial records, artist development, engineering, editing, mixing, and broadcast audio production. His credits include projects associated with artists such as Korn and Byron Cage, along with numerous independent and commercial productions. At HitHooks, Greg oversees recording, production, mixing, mastering, and final audio delivery, ensuring every project meets the highest professional standards.

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